I know that ice cream trolleys are the harbingers of summer but as I walked down Sloane Avenue (on my way home, can't afford to shop there), I passed by Hermes, which had an ice cream trolley decorated with ties outside. I can't imagine it was just some random man selling ice creams as Hermes doesn't seem the type to allow that without careful vetting! Then, a bit further down, at the Anya Hindmarch store, they had a pop up ice cream parlour!
What is going on? Sweets for the children of the posh customers? A gimmick to get people in the stores? A marketing scheme for the luxury brands?
Most importantly, does anyone have any clue if the ice creams are any good?
Tuesday, May 19, 2009
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